Cookie Policy
Last Updated: March 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer, mobile device, or any other device by a website, containing the details of your browsing history on that website among its many uses. They are widely used to make websites work more efficiently and provide information to the site owners.
2. How We Use Cookies
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. The cookies we use fall into the following categories:
- Essential Cookies: These cookies are necessary for the website to function properly. They enable core functionality such as navigating the site and accessing secure areas (e.g., our trade-in and financing tools).
- Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. (We currently utilize Google Analytics 4 and Microsoft Clarity).
- Functionality Cookies: These are used to recognize you when you return to our website, allowing us to personalize our content for you and remember your preferences (e.g., your filtered vehicle searches or recently viewed cars).
- Marketing Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service and deliver advertisements on and through the Service. For instance, our site integrates with Firebase, Google Tag Manager, and Meta Pixel to help route analytical traffic efficiently.
4. Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.